A Better Way for NBA Superstars to Co-exist
(This blog was originally posted on the Yahoo Contributor Network on May 10th, 2011. As of 7/31/14 YCN has taken down all of its content)
An annoying trend that has developed in the NBA is whenever two superstars like Lebron James and Dwyane Wade are on the same team the media is in a rush to dub one of them as “The Batman” and the other as “The Robin”. Batman being the main star and Robin the subservient side kick.
To make matters worse, of all the major sports, basketball markets its stars more than any other. In football it’s the Dallas Cowboys against the Washington Redskins. In baseball, it’s the New York Yankees, vs. the Boston Red Sox. In basketball it’s Kobe Bryant and the Los Angeles Lakers versus Tim Duncan and the San Antonio Spurs.
These young kids coming up want to be the alpha dog. They got the game, they’re making the money, they want top billing and they want to be the man. The game sells the individual and then is surprised when the individual great players don’t buy into the team concept or supporting role. (Which of course they should).
Back in the 80’s when the game began to take off to the next level in terms of viewership and media, nobody was saying Magic Johnson was going to have to be the Robin to Kareem Abul Jabbar’s Batman or vice versa.
When the Philadelphia 76ers acquired Moses Malone no one said okay Julius Erving you’re now being demoted to the Robin.
Scottie Pippen wasn’t asked to be the Joe Dumars or the Robin, as some players are now described as the Scottie Pippin/Robin, with the connotation being the Scottie Pippen/Robin is of lesser stature.
Hyper coverage includes bean counting who takes more shots and making it a daily topic of conversation especially when one player has a bad game and or their team loses. This only adds more unnecessary pressure and tension to the situation.
Supposedly when the New York Knicks acquired Carmelo Anthony he was to be the Batman and Amare Stoudemire the Robin. So spoketh the media. But a funny thing happened in their first playoff game against the Boston Celtics. Stoudemire was on fire in the fourth quarter and when Anthony forced up a shot at the end and missed, even though he is the “Batman”, there were questions of why Robin (Stoudemire) didn’t get the touch.
Forget the dynamic duo, offenses should have a flow that is built game to game based on match-ups, game situations and who is hot. Michael Jordan had no problem passing to Steve Kerr to make the winning shot in an NBA finals game against the Utah Jazz because that is what the situation called for. Mature adults ought to be able to figure it out.
I like what they do in football. For the most part, gone are the days where one running back handles the entire rushing load. Two back sets are fairly standard now but instead of Batman and Robin we get nicknames like Thunder and Lightening, Earth and Wind, and so on.
One running back inevitably gets more carries than the other but there is equality to the nicknames. The running backs know their roles, and they accept and get recognized for them. That is the answer here. Unique cool nicknames for all!
It is also unoriginal to call every duo in the NBA the same name (Batman and Robin). Why not use the player personalities to come up with what they should be called? Magic and Jabbar? I’d call Magic Captain America and Jabbar, Mr. Fantastic. Michael Jordan would be Superman, Scottie Pippen, Spiderman, Dennis Rodman, Wolverine and Phil Jackson? He’d be Dr. Strange. See you can apply it to coaches too!
Diversifying nicknames can be fun for the players and the fans and make it easier for players to embrace their role within the team. And it can be a marketing coup! Are you listening David Stern?
Published by Jeff Schubert
Jeff Schubert is the Host/Executive Producer of the show Filmnut that airs on thestream.tv. Each webisode provides an in-depth interview about the making, marketing, or distribution of film, TV or new media…